In today’s competitive real estate market, attracting potential buyers to your property is crucial for a successful sale. It is estimated that 92% of people use the internet to begin their home search and you have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo.(marketleader.com) . They get an idea of the property through the listing information even before taking a home tour.
One of the most effective ways to showcase your home is through professional real estate photography. High-quality images not only capture the attention of buyers but also increase the perceived value of your property.
When you put up your house for sale, the first impression that potential buyers get about the property is from the listing photos, Buyers spend 60% of their time looking at listing photos and only 20% each on the listing description and agent description (The Wall Street Journal) and 83% of buyers cited pictures as very important (investordetails.wordpress.com). Therefore, professional photos can make a massive difference in the first impression that buyers have of your house.
The selling price of your house, the time it takes to sell, and whether it sells at all, everything depends upon the listing photos – yes, it is such a critical factor! If the online photos fail to grab the attention of potential buyers, chances are they will pass.
Fact, fact, fact:
Faster Sales
According to a study conducted by Redfin, homes with professional photos sell 32% faster than those without, averaging only 89 days on the market compared to 123 days for homes with amateur photos. The sooner your property sells, the less likely you are to encounter price reductions or experience the stress of a prolonged sales process.
Higher Sale Prices
In the same Redfin study, properties with high-quality photos had a higher average sale price. Homes listed between $200,000 and $1 million sold for $3,000 to $11,200 more than those with amateur photos. This suggests that professional photography can significantly impact the perceived value of your property, leading to higher offers from potential buyers. Listings with high-quality photos can gain anywhere between $934 and $116,076 more on the market (The Wall Street Journal).
Increased Online Visibility
Over 90% of homebuyers start their property search online, according to a National Association of Realtors (NAR) study. High-quality, eye-catching images will make your property stand out from the competition and increase the likelihood of potential buyers clicking on your listing. Furthermore, homes with professional photos receive 118% more online views, as shown above in a study by IMOTO, a ex leading real estate photography company.
Enhanced Emotional Connection
Professional real estate photos do more than just showcase the physical features of your property. They also create an emotional connection with potential buyers by highlighting the unique aspects of your home and giving them a sense of what it would be like to live there. This emotional connection can be a powerful motivator for buyers when making a decision.
A Higher Perception of Value
A study by VHT Studios, a real estate photography and video company, found that buyers are willing to pay up to 12% more for a home with professional photos. High-quality images create a sense of luxury and appeal, increasing the perceived value of your property in the eyes of potential buyers.
Conclusion
First impressions are always important. So, why not give the best first impression of your house through the online listing? Professional listing photos will do that for you! All you need to do is hire a professional photographer with beycome for $189.
Believe us when we say that the house-selling process will be made super easy for you. Not to forget, your listing will receive multiple bids, and your house will be sold in no time – all thanks to professional photography!
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