Updated October 2026. Zillow’s FSBO page and flat fee MLS prices checked this month.
Zillow charges $0 to list a home for sale by owner. As of October 2026, its FSBO page offers free listings with unlimited photos on Zillow and Trulia. The cost you weigh is the MLS: a flat fee MLS listing runs about $99 to $399 all-in, versus $12,525 for a 3% listing commission on a $417,500 home.
Jump to: 💲 Zillow fees · 🏢 MLS cost · 📸 Side by side · 🪜 Which to pick · ❓ FAQ
Key takeaways
- A Zillow FSBO post is free. It shows on Zillow and Trulia, not on the MLS.
- An MLS listing reaches Zillow through the feed, plus buyer’s agents’ MLS searches.
- Flat fee MLS entry plans cost $99 to $399 all-in on a $417,500 home when no closing fee applies.
- Zillow’s own FSBO page says about 85% of buyers use an agent.
What are Zillow’s listing fees for sellers?
For a homeowner, there aren’t any. Zillow’s for sale by owner page says you can list your home for free with unlimited photos. The listing appears on Zillow and Trulia. We found no posting fee, monthly fee or commission on that page.
Zillow’s FSBO page also lists the trade-offs plainly. It warns that you may sell for less on your own, that you may still pay a buyer’s agent, and that selling alone takes time. It then offers to connect you with a Zillow partner agent instead.
So “Zillow listing fees” really means two different things. For a FSBO post, $0. For a listing with an agent, you pay the agent under your listing agreement, and the home reaches Zillow from the MLS.
Our guide on Zillow FSBO fees and who sees your listing covers the reach side in detail. This page is about dollars.
How much does it cost to list on the MLS?
You can’t post on the MLS yourself. A licensed broker enters the listing. You have two ways to pay for that.
A full-service listing agent. You pay a commission, usually a percent of the price. On NAR’s September 2026 median of $417,500, 2.5% is $10,438 and 3% is $12,525. Those rates are examples only. Commissions are not set by law or by NAR rules, and they’re fully negotiable. Sellers choose whether to offer any buyer-agent compensation, and how much. Since August 17, 2024, those offers can’t be shown on the MLS.
A flat fee MLS service. You pay a set fee, the broker lists the home, and you run the sale. Entry plans we checked on October 20, 2026:
| Entry MLS plan | Upfront | Fee at closing | All-in on $417,500 |
|---|---|---|---|
| Beycome Basic | $99 | $0 | $99 |
| Brokerless | $99 | $0 | $99 |
| Homecoin | $149 | $0 | $149 |
| Houzeo Bronze | $399 | $0 | $399 |
| List With Freedom Gold | $89 | 0.5% | $2,176.50 |
| Unreal Estate Basic | $85 | 0.5% | $2,172.50 |
Watch the closing column. A low upfront price with a percent at closing can cost more than a higher flat fee. For the full list, see the cheapest ways to get on the MLS.
Zillow FSBO vs MLS: what do you get for the money?
| Item | Zillow FSBO post | Beycome Basic flat fee MLS |
|---|---|---|
| Upfront | $0 | $99 |
| Fee at closing | $0 | $0 to Beycome |
| On the MLS | No | Yes |
| Zillow and Trulia | Yes, as a FSBO post | Yes, from the MLS feed |
| Realtor.com and Redfin | No | Yes, from the MLS feed |
| Photos | Unlimited on Zillow | MLS maximum |
| Listing term | Until you take it down | Max the state and MLS allow** |
| Offers and e-sign | Not included | Included, with the Artur AI assistant |
| Cancellation | Remove any time | No fee*; no refund once live |
The gap is buyer’s agents. Their MLS searches and alerts don’t show a FSBO post. That matters because, as Zillow’s FSBO page says, about 85% of buyers use an agent. Research from the National Association of Realtors tracks how buyers find homes each year, and agents still lead.
What other costs come with selling by owner?
Skipping a listing agent doesn’t make a sale free. These costs apply whether you post on Zillow, list on the MLS or hire an agent:
- Title and settlement fees, if your contract says you pay them.
- Transfer or deed taxes set by your state or county.
- Prorated property taxes and HOA dues.
- Any repair credits you agree to give the buyer.
- Buyer’s agent pay, only if you agree to it in the deal.
The Consumer Financial Protection Bureau explains the closing forms where these show up. For contract terms, the legal advisers at Nolo publish plain-English guides. Our cost of selling calculator adds them up for your price.
Selling in Florida or Texas? Beycome Title handles closings there, with a $99 settlement fee in Florida (prepaid on beycome.com) and $299 in Texas.
Should you pay for the MLS or stay free on Zillow?
Here’s how we’d decide. If you already have a buyer, like a tenant or a neighbor, a free Zillow post may be all you need. If you want to test your price for a week or two, a free post can tell you if the phone rings.
Sell smarter
List your home on the MLS from $99
A flat fee instead of a percentage, and $0 to Beycome at closing. You stay in control of your sale.
Sell your home →Buy smarter
Get up to 2% back at closing
On homes listed by other agents, Beycome credits you up to 2% of the price at closing (1% kept, $1,499 minimum; not on FSBO homes or homes listed by Beycome sellers).
Buy a home →If you need buyers you don’t know yet, get on the MLS. On a $417,500 home, $99 is about 0.02% of the price. One missed buyer can cost more than that. Price and location still decide most sales, and more reach doesn’t promise a faster one. But it does put your home in front of the buyers most likely to make an offer.
When you switch, take the Zillow FSBO post down the day the MLS listing goes live, so buyers don’t see the home twice. Our guide on selling by owner on Zillow and the MLS covers the full process. Ready to list? See our flat fee MLS plans.
Frequently asked questions
Does Zillow charge to list a house for sale by owner?
No. Zillow’s FSBO page says listings are free, with unlimited photos, on Zillow and Trulia.
What are Zillow’s listing fees for agents’ listings?
The seller pays Zillow nothing. The home reaches Zillow from the MLS feed, and the seller pays whatever they agreed with their listing broker.
How much does it cost to list on the MLS?
With a flat fee service, entry plans run $85 to $399 upfront. All-in on a $417,500 home, the lowest are $99 with nothing at closing.
Is Zillow the same as the MLS?
No. The MLS is a broker marketplace. Zillow is a public search site that pulls MLS listings through a feed and also hosts free FSBO posts.
Will an MLS listing show up on Zillow?
Yes, in most markets, through the MLS feed. It also reaches Realtor.com, Redfin and buyer’s agents’ MLS searches.
Can I keep my Zillow FSBO post after I list on the MLS?
Take it down. The MLS feed creates your Zillow listing, and two versions of the same home confuse buyers.
Reviewed by Beycome Brokerage Realty LLC, a licensed real estate brokerage. Licenses are listed at beycome.com/faq/how-to/are-you-a-licensed-broker/.
Zillow details come from Zillow’s for sale by owner page, read October 22, 2026. Competitor prices come from each company’s own pages, read October 20, 2026; check the company’s site before you buy. The $417,500 median is NAR’s September 2026 existing-home figure.
Beycome prices are as of October 2026. “$0 at closing” means no Beycome fee at closing. Other closing costs, taxes, title fees and any buyer’s agent pay you agree to still apply.
* Cancel free means no cancellation fee, not a refund; there’s no refund once the listing is live. Georgia MLS charges a $25 cancellation fee, and listings under contract can’t be canceled.
** Listing term is the maximum the state and MLS allow: 24 months, or 12 months in Maryland and Pennsylvania.
Commissions are not set by law or by NAR rules and are fully negotiable. Sellers choose whether to offer any buyer-agent compensation; since August 17, 2024, those offers can’t be shown on the MLS. Percentages here are examples only.
Beycome Title operates in Florida and Texas today, and Michigan, Ohio, Illinois and Indiana starting November 1, 2026. This is general information, not legal advice. Rules vary by state and MLS.
Sources
- Zillow, Post a For Sale by Owner Listing, read October 22, 2026.
- NAR, Existing-Home Sales, September 2026 (median $417,500), read October 22, 2026.
- NAR, What the NAR Settlement Means for Home Buyers and Sellers, read October 22, 2026.
- Competitor pricing pages (Beycome’s dated capture of Brokerless, Homecoin, Houzeo, List With Freedom and Unreal Estate), read October 20, 2026.
- Beycome, listing package features, October 2026.
- Beycome Title, settlement fees, October 2026.
Disclosure & Disclaimer
Beycome provides real estate services through affiliated licensed brokerages and has a commercial interest in the services and business models discussed on this blog. Content reflects Beycome’s perspective and may promote our services; it should not be treated as independent or neutral reporting.
Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
Information, opinions, pricing, service descriptions, and comparisons reflect the sources and information available when an article was published or last updated and may change. Although we aim for accuracy, we do not guarantee that all content is complete, current, or applicable to your circumstances. Laws, market conditions, and service availability vary by location. Examples and estimated savings are illustrative, depend on stated assumptions, and do not guarantee individual results.
Verify relevant information directly and consult qualified professionals before making decisions. Beycome services are subject to applicable agreements, eligibility requirements, and state-specific terms.
