Updated October 2026. We read every price below on the company’s own website on October 20, 2026.
To sell a Houston home on the MLS without a listing agent, you need a broker who belongs to HAR, the Houston Association of REALTORS. Nine flat fee companies do this for $85 to $399 upfront. Three add 0.1% to 0.5% at closing, up to $1,298 on a typical $259,500 Houston home. In Houston, also budget time for MUD and flood paperwork.
Jump to: 💲 Prices · 📸 Photos & term · 🏢 Companies · 📍 Houston rules · ❓ FAQ
The Houston picture, October 2026
- The typical home value in Houston was $259,500 in September 2026 (Zillow Home Value Index), down 2.1% over the year.
- Across the Houston area, homes sold in September 2026 averaged 58 days on the market, with 5.5 months of inventory, per HAR.
- A 3% listing fee on that value is $7,785. Beycome Basic costs $99 and nothing at closing.
What a flat fee MLS listing costs in Houston
Below is each company’s lowest-priced plan that includes the MLS. “Total” adds the stated closing fee on a $259,500 home. The last column shows whether the company names HAR on its own pages.
| Company and entry plan | Upfront | Fee at closing | Total on $259,500 | MLS photos | Term | Houston MLS named |
|---|---|---|---|---|---|---|
| Beycome Basic | $99 | $0 | $99 | Max the MLS allows | Up to 24 months** | Houston MLS (HAR) |
| Brokerless Basic | $99 | $0 | $99 | 6 | 6 months | HARMLS |
| Congress Realty Basic | $299 | $0 | $299 | 4 to 6 (pages differ) | 6 months | HAR |
| Homecoin MLS listing | $149 | $0 | $149 | Max | 12 months | Not named |
| HomeZu Basic | $399 | 0.1% | $659 | 20 | 6 months | Not named |
| Houzeo Bronze | $399 | $0 | $399 | 25 | 6 months | HAR |
| ISoldMyHouse Get Listed | $299 | None stated | $299 | 6 to 10 | 6 months | Not named |
| List With Freedom Gold | $89 | 0.5% | $1,387 | 25 | 6 months | HAR |
| Unreal Estate Basic | $85 | 0.5% | $1,383 | 15 | 6 months | Not named |
Photos and listing term: the part people skip
Houston buyers scroll a lot of photos. HAR’s own consumer site, HAR.com, is where many of them start. Beycome’s HAR page lists a cap of 50 pictures per listing. A plan with 6 or 15 photos uses a fraction of that.
Beycome Basic and Brokerless’s base plan both cost $99, and both say $0 at closing. Here’s the difference. Ours carries the most photos HAR allows and runs up to 24 months. Brokerless’s $99 plan carries 6 photos for 6 months. Its $188 plan steps up to more photos and 12 months.
Term matters too. Houston-area homes averaged 58 days on the market in September 2026, per HAR. A 6-month listing is fine for that. It’s tight for a house that needs a price cut or two.
Service details, entry plans
| Company | Syndication | Offers and e-sign | Broker help | Changes | Showings | Cancellation |
|---|---|---|---|---|---|---|
| Beycome | Zillow, Realtor.com, Redfin | Offers dashboard, e-sign | Artur AI (offers and negotiation); human on Concierge | Unlimited, free | ShowingTime, when available | No fee*; no refund once listed |
| Brokerless | Realtor.com; Zillow, Trulia, Homes.com | Not stated | None | Free status changes | ShowingTime $50 add-on | Not stated |
| Congress Realty | Realtor.com, Zillow, Trulia | DocuSign | None | Up to 5 | Not stated | Not stated |
| Homecoin | Realtor.com, Zillow, Trulia, Redfin | Listing forms e-signed | Paid add-on | 10 free | Not stated | No cost |
| HomeZu | Realtor.com, Zillow, Trulia, Redfin | DocuSign | None | Unlimited, free | Not stated | No fee to end listing |
| Houzeo | Zillow, Trulia, Realtor, Redfin | Not stated on Bronze | None | 10 | Not stated | Only with no active offers |
| ISoldMyHouse | Zillow, Trulia, Realtor.com | Listing contract e-signed | None | Not stated | Not stated | Anytime |
| List With Freedom | Zillow, Realtor.com, Redfin | Offer review $595 add-on | None | Unlimited, free | Not stated | No fee if no pending contract |
| Unreal Estate | Zillow, Trulia, Realtor.com | Not stated | Email Q&A with a broker | 2 | Not stated | $0 fee |
When a cell reads “not stated,” the company’s site didn’t say either way on October 20, 2026.
Top plans, with a person involved
| Company and top plan | Upfront | Fee at closing | Total on $259,500 | MLS photos | Term | Broker help |
|---|---|---|---|---|---|---|
| Beycome Concierge | $999 | $0 | $999 | Max the MLS allows | Up to 24 months** | A person handles negotiation; closing coordinator |
| Brokerless Premium | $188 | $0 | $188 | 50 or max (pages differ) | 12 months | None |
| Congress Realty Full Service | $399 | 0.5% | $1,697 | Max | 6 months | Offers, negotiation, contract review |
| Homecoin Seller agent | None stated | 2.5% | $6,488 | Max | 12 months | Agent negotiates and writes offers |
| HomeZu Premium | $999 | 0.1% | $1,259 | 20 | 6 months | Help with negotiations |
| Houzeo Platinum | $499 | 1.25% (min $999) | $3,743 | Max | 12 months | Offer and repair negotiation |
| ISoldMyHouse Get Sold | $399 | None stated | $399 | Max (at least 25) | 12 months | None |
| List With Freedom Platinum Plus | $395 | 0.25% | $1,044 | Max | 12 months | Closing coordinator; you negotiate |
| Unreal Estate Premium | $375 | 0.5% | $1,673 | Max | Not stated | Form review, 30-minute broker call |
On Beycome Basic and Enhanced, Artur, our AI assistant, handles offer and negotiation help. A person negotiates for you only with Concierge, now $999 instead of $1,399.
HAR: the MLS Houston buyers’ agents use
HAR calls itself a 50,000-plus member organization of real estate professionals. Its MLS is where Houston agents search for their buyers, and HAR.com shows those listings to the public. A home that isn’t on HAR is invisible to most of them.
Only a member brokerage can put a listing on HAR. A flat fee broker enters it for you, then hands you the calls, showings and offers. From HAR, listings also flow to Zillow, Realtor.com and Redfin.
That pool of buyers is big but slower than last year. According to HAR’s September 2026 market report, 7,030 single-family homes sold across the Houston area, down 5.7% from a year earlier. The median price was $325,000, homes averaged 58 days on the market, and inventory stood at 5.5 months.
Houston rules that catch sellers off guard
No zoning, but deed restrictions
“The City of Houston is not zoned,” says the city’s legal department. Instead, many neighborhoods have recorded deed restrictions, and the city is authorized to help enforce them. If your lot has restrictions on use, fences or additions, buyers will find them in the title work. Pull them early and mention anything unusual.
MUD notices
Large parts of greater Houston sit in municipal utility districts. A 2019 city council agenda counted 241 MUDs with strategic partnership agreements with the city alone. If your home is in one, Texas Water Code §49.452 requires a written MUD notice to the buyer before the contract is signed. The notice must warn that the district may impose “an unlimited rate of tax.” Skip it and the buyer can end the contract.
Flood questions and new flood maps
TREC’s Seller’s Disclosure Notice (form 55-1) asks whether the home is in a 100-year or 500-year floodplain, whether you’ve filed a flood insurance claim, and whether you’ve had FEMA or SBA help for flood damage. Answer from records, not memory. Texas Property Code §5.008 lets a buyer cancel within seven days if the notice comes late.
The Harris County Flood Control District is also drafting new maps, called MAAPnext. They’re “in draft form,” it says, but they may change which homes must carry flood insurance once they take effect. Houston buyers ask about this, so look your address up first.
Your Harris County tax bill at closing
Texas has no state transfer tax, so the big local line is property tax, prorated to the closing date. For 2026, the Harris County tax office lists Harris County at 0.41750 per $100 and the Flood Control District at 0.05266. The City of Houston’s 2025 rate was 0.51919, and the same rate was proposed for 2026. Houston ISD’s 2025 rate was 0.8783.
On a $259,500 home, county, flood control and city alone come to about $2,567 a year before exemptions. Sell at mid-year and roughly half of that is a credit to your buyer.
Closing in Houston
Our sister company Beycome Title of Texas has its office at 1800 West Loop South in Houston. It closes Texas sales for a $299 settlement fee. Title insurance rates are set by the Texas Department of Insurance, so the premium is the same at every title company. See how Beycome Title works.
Which company fits which Houston seller
If you want the most listing for $99: Beycome Basic. Max HAR photos, up to 24 months, unlimited free changes, e-sign, ShowingTime when available, and $0 at closing. Artur helps with offers. Add a pro photo shoot with Enhanced at $399. You’ll handle buyer conversations yourself unless you choose Concierge.
If you’re selling fast and need few photos: Brokerless. $99, no closing fees, HARMLS named on its coverage page. Six photos, six months. ShowingTime is a $50 add-on, and negotiation is on you.
Sell smarter
List your home on the MLS from $99
A flat fee instead of a percentage, and $0 to Beycome at closing. You stay in control of your sale.
Sell your home →Buy smarter
Get up to 2% back at closing
On homes listed by other agents, Beycome credits you up to 2% of the price at closing (1% kept, $1,499 minimum; not on FSBO homes or homes listed by Beycome sellers).
Buy a home →If you want a year on the market for little money: Homecoin. $149 with max photos, 12 months and 10 free changes, nothing at closing. Listing setup help costs extra.
If you might want an agent later: Houzeo. Bronze is $399 with $0 at closing, 25 photos and 6 months. Its higher plans add broker help but also 0.5% to 1.25% at closing, $999 minimum. Platinum on the typical Houston home value is about $3,743. Houzeo names HAR on its Texas page.
If you want a Texas-only broker: Congress Realty. Flat plans from $299 with DocuSign and no listing commission at closing. Its Texas page names the Houston MLS (HAR). Full Service is $399 plus 0.5%.
If you’ll make lots of edits: HomeZu. Unlimited free edits and DocuSign on the $399 Texas plan, 20 photos, 6 months. Its Texas page shows a 0.1% closing fee ($260 here) and also says there’s never one. Confirm in writing.
If upfront cost is what matters most: List With Freedom at $89, or Unreal Estate at $85. Both add 0.5% at closing, so each comes to about $1,387 on the typical Houston home value. List With Freedom names HAR and offers free unlimited changes. Unreal Estate’s Basic has 15 photos and 2 free edits.
If you want a flat price and a longer term: ISoldMyHouse’s $399 plan has max photos and 12 months, with no closing fee stated. Its site doesn’t list Texas MLSs, so ask before paying.
New to selling on your own? Our guide to putting your home on the MLS without a realtor covers the steps. For other Texas metros, see the statewide flat fee comparison. Track home values on Zillow Research, or start a $99 Houston listing.
Houston FAQ
What is the MLS in Houston?
The HAR MLS, run by the Houston Association of REALTORS, which has 50,000-plus members. Its listings also appear on HAR.com.
How much is a flat fee MLS listing in Houston?
$85 to $399 upfront for entry plans in October 2026. With closing fees on a $259,500 home, totals run from $99 to about $1,387.
Do I have to give a MUD notice when I sell?
If the home is in a municipal utility district, yes. Texas Water Code §49.452 requires a written notice before the contract is signed, or the buyer can terminate.
Do I have to disclose flooding in Houston?
Yes. The Texas Seller’s Disclosure Notice asks about floodplains, flood insurance claims and FEMA or SBA aid for flood damage.
Does Houston have zoning I need to worry about?
Houston has no zoning. Many neighborhoods have recorded deed restrictions instead, and the city helps enforce them.
Is there a transfer tax on Houston home sales?
No. Texas has no state transfer tax. Expect a property tax proration at closing instead.
Commission figures are examples only. Real estate commissions are not set by law or by NAR rules and are fully negotiable. Sellers choose whether to offer any compensation to a buyer’s agent, and how much; since August 17, 2024, those offers can’t be shown on the MLS.
All competitor prices come from each company’s own site, read October 20, 2026. The Houston totals use $259,500, the typical Houston home value, and add only the closing fee the company states. Home values: Zillow Home Value Index, September 2026.
“$0 at closing” means Beycome takes no fee at closing. Taxes, title insurance, closing costs and any buyer-agent pay you agree to are still due.
* Beycome: no cancellation fee. A listing under contract can’t be canceled. No refund after the listing goes live.
** Term is the maximum the state and MLS allow: 24 months in Texas (12 in Maryland and Pennsylvania).
Some company pages contradict themselves (HomeZu on closing fees, Congress Realty on Basic photos, Brokerless on $188-plan photos); we note both versions. Beycome Title works only in Texas and Florida.
This is general information, not legal, tax or flood-risk advice. Reviewed by Beycome Brokerage Realty LLC, licensed real estate brokerage (TREC #9012216).
Sources
- Zillow Research, Zillow Home Value Index (ZHVI), September 2026.
- Houston Association of REALTORS, about HAR.
- City of Houston Legal Department, deed restrictions FAQ.
- City of Houston council agenda, November 13, 2019 (MUD agreements).
- Texas Water Code §49.452 and §49.4521.
- Harris County Flood Control District, MAAPnext.
- TREC Seller’s Disclosure Notice, form 55-1; Property Code §5.008.
- Harris County Tax Office, adopted tax rates.
- City of Houston, 2026 proposed tax rate notice.
- Texas Department of Insurance on title insurance rates.
- Texas Constitution Art. VIII §29.
- Competitors, read October 20, 2026: Brokerless pricing, Congress Realty Texas, Homecoin, HomeZu, Houzeo, ISoldMyHouse, List With Freedom, Unreal Estate.
- Houston Association of REALTORS, September 2026 housing market release (October 14, 2026).
Disclosure & Disclaimer
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Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
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