Updated October 2026. This is a scored ranking of for sale by owner websites that put a Florida home on the MLS. Competitor prices and terms come from each company’s own pages, read October 20, 2026. Beycome is one of the sites scored, so the method and every number are shown for you to check.
For sale by owner MLS listing companies in Florida charge $99 to about $1,966 all-in for an entry plan on the state’s typical $375,400 home (Zillow, September 2026). We scored 12 of them out of 100, using each company’s own pages read October 20, 2026: Beycome Basic scored 96, Homecoin 80 and List Now Realty 64.
Plans with a percentage fee at closing scored lowest. Want the $99 plan with $0 at closing? List your Florida home on the MLS with Beycome.
Jump to: 🪜 Method · 🏢 Scores · 💲 Total cost · 📸 Photos & term · 📍 Florida rules · ⭐ Reviews · ❓ FAQ
Key takeaways
- Four Florida entry plans cost $150 or less all-in: Beycome Basic, Brokerless and Florida Flat Fee Homes at $99, and Homecoin at $149.
- A 0.5% fee at closing turns an $85 or $89 listing into about $1,960 on a $375,400 Florida home.
- Flat Fee MLS Realty’s $99 plan adds a $499 closing coordination fee, per its own FAQ.
- Florida’s deed stamp tax is 70 cents per $100 in most counties, about $2,628 on a $375,400 sale, whichever site you use.
Comparing sites across the whole country? Our US FSBO website ranking uses the same method on the national median. This page sticks to Florida: local prices, Florida MLSs and Florida closing costs.
How did we score Florida for sale by owner MLS listing companies?
We compared each company’s cheapest plan that includes a Florida MLS listing. Every figure comes from the company’s own pricing page, FAQ or terms, read on October 20, 2026. When a page doesn’t say something, we wrote “not stated” and gave zero points for that item.
| What we scored | Points | How points are given |
|---|---|---|
| Total cost on a $375,400 home | 35 | Up to $150: 35. Up to $400: 28. Up to $1,000: 20. Above $1,000: 10. |
| Photos on the MLS | 15 | MLS maximum: 15. 25 or more: 10. 20 to 24: 8. 10 to 19: 5. Under 10: 2. |
| Listing term | 15 | 24 months: 15. 12 months: 10. 6 months or month to month: 5. 3 months: 2. Not stated: 0. |
| Cancellation and changes | 10 | No cancellation fee stated: 5 (conditional: 3). Unlimited changes: 5 (limited: 3). |
| Help with offers | 10 | A person negotiates: 10. AI or offer tools: 6. Broker Q&A only: 4. None stated: 0. |
| Florida coverage | 15 | Names statewide Florida MLS coverage: 15. Serves Florida with no MLS list: 12. Only some counties: 6. |
Cost carries the most weight because a fee at closing grows with your price. We priced every plan on the same Florida home.
What are the 2026 Florida FSBO website scores?
| Rank | Site (entry MLS plan) | Cost | Photos | Term | Cancel and changes | Help | Coverage | Score |
|---|---|---|---|---|---|---|---|---|
| 1 | Beycome Basic ($99) | 35 | 15 | 15 | 10 | 6 | 15 | 96 |
| 2 | Homecoin ($149) | 35 | 15 | 10 | 8 | 0 | 12 | 80 |
| 3 | List Now Realty ($400) | 28 | 15 | 10 | 5 | 0 | 6 | 64 |
| 4 | Florida Flat Fee Homes Standard ($99) | 35 | 8 | 5 | 3 | 0 | 12 | 63 |
| 4 | Premier Flat Fee Starter ($49 a month) | 28 | 10 | 5 | 8 | 0 | 12 | 63 |
| 6 | Houzeo Bronze ($399) | 28 | 10 | 5 | 6 | 0 | 12 | 61 |
| 7 | Brokerless ($99) | 35 | 2 | 5 | 3 | 0 | 12 | 57 |
| 7 | Mink Realty Gold ($499 + $500) | 20 | 15 | 5 | 5 | 0 | 12 | 57 |
| 9 | HomeZu Basic ($399 + 0.1%) | 20 | 8 | 5 | 10 | 0 | 12 | 55 |
| 10 | List With Freedom Gold ($89 + 0.5%) | 10 | 10 | 5 | 10 | 0 | 15 | 50 |
| 11 | Flat Fee MLS Realty Silver ($99 + $499) | 20 | 5 | 2 | 5 | 0 | 12 | 44 |
| 12 | Unreal Estate Basic ($85 + 0.5%) | 10 | 5 | 0 | 8 | 4 | 12 | 39 |
Change the weights and the order moves. Beycome wins in Florida on cost, photos, term and coverage, and loses points on help: on Basic, offer help comes from our Artur AI assistant, not a person. Homecoin is the closest competitor. List Now Realty scores well but doesn’t serve Miami-Dade, Broward or Palm Beach.
What does each Florida FSBO site cost all-in?
We added the upfront price to any fee the company’s own pages say is due at closing. Title, deed taxes and any buyer’s agent pay are left out; they’re the same whichever site you pick.
| Entry MLS plan | Upfront | Fee at closing | Total on $375,400 |
|---|---|---|---|
| Beycome Basic | $99 | $0 | $99 |
| Brokerless | $99 | $0 | $99 |
| Florida Flat Fee Homes Standard | $99 | “ZERO at closing” | $99 |
| Homecoin | $149 | “Never” | $149 |
| Premier Flat Fee Starter | $49 a month | “No closing Cost” | $294 over 6 months |
| Houzeo Bronze | $399 | $0 | $399 |
| List Now Realty | $400 | None stated | $400 |
| Flat Fee MLS Realty Silver | $99 (sale; $129 list) | $499 coordination fee | $598 |
| HomeZu Basic | $399 | 0.1% | $774.40 |
| Mink Realty Gold | $499 | $500 | $999 |
| Unreal Estate Basic | $85 | 0.5% compliance fee | $1,962 |
| List With Freedom Gold | $89 | 0.5% compliance fee | $1,966 |
Two notes. HomeZu’s Florida page shows a 0.1% transaction fee and, further down, says there’s never a fee at closing; we used the fee. Premier Flat Fee bills monthly, so the total depends on how long you stay listed.
Beycome is among the cheapest all-in: $99 and $0 at closing. Brokerless and Florida Flat Fee Homes also start at $99 with nothing at closing, so compare what each plan includes. To run the numbers on your own price, use our cost of selling calculator.
How do photos and listing term compare in Florida?
| Entry MLS plan | Photos on the MLS | Listing term | Cancellation |
|---|---|---|---|
| Beycome Basic | MLS maximum | Max the state and MLS allow** | No fee*; no refund once live |
| Homecoin | Max | 12 months | No cost with no accepted offer |
| List Now Realty | MLS maximum | 12 months (FAQ); homepage says until it sells | No cancellation fee |
| Florida Flat Fee Homes Standard | Up to 24 | 6 months | No refund once entered in the MLS |
| Premier Flat Fee Starter | Up to 35 | Month to month | No cancellation fee |
| Houzeo Bronze | 25 | 6 months | Only with no active or accepted offers |
| Brokerless | 6 | 6 months | Not stated |
| Mink Realty Gold | Unlimited | 6 months | No penalty |
| HomeZu Basic | 20 | 6 months | No fee to terminate |
| List With Freedom Gold | 25 | 6 months | No termination fee; no refund once listed |
| Flat Fee MLS Realty Silver | Up to 15 | 3 months | No penalty with no accepted offer |
| Unreal Estate Basic | 15 | Not stated for Florida | $0 cancellation fee |
Brokerless is the clearest same-price case. Its $99 plan gives 6 photos and 6 months, and ShowingTime scheduling is a $50 add-on. Beycome Basic, also $99, gives the photo maximum the MLS allows and the longest term the state and MLS allow, with ShowingTime included where the MLS offers it. Brokerless’s $188 plan adds more photos and 12 months. See what’s in each Florida flat fee MLS package.
What should Florida FSBO sellers know about MLSs and closing?
Florida has many MLSs, and they share data unevenly; our guide on how to list your house on the MLS in Florida maps each one by region. Stellar MLS calls itself the largest in Florida. Beycome lists on Stellar MLS, Miami MLS, Beaches MLS, Florida Gulf Coast MLS, Space Coast MLS, Emerald Coast MLS, realMLS and about a dozen other Florida MLSs. Ask any service which MLS your home will go on before you pay.
Florida also taxes the deed. The state’s documentary stamp tax is 70 cents per $100 of the price in every county except Miami-Dade, which uses 60 cents plus a surtax on some property types. On a $375,400 sale, 70 cents per $100 is about $2,628.
New to selling on your own? Our guide on how to sell a house by owner in Florida walks through the law, the disclosures and the costs step by step.
Your contract matters too. Our guide to drafting a Florida FSBO contract covers the forms and disclosures. For closings, Beycome Title works in Florida with a $99 settlement fee when prepaid on beycome.com.
Selling in South Florida? Read how to sell a Miami home by owner, how to list a Miami home on the MLS, and our Miami flat fee MLS rankings. More options: selling a Miami home without a realtor and FSBO websites with flat fee MLS.
What about free FSBO sites in Florida?
Free sites don’t put your home on the MLS, so we didn’t score them. Zillow’s FSBO page offers free listings with unlimited photos on Zillow and Trulia. ForSaleByOwner.com, FSBO.com, Facebook Marketplace and Craigslist are other no-cost or low-cost ways to advertise; see how they score in our Fort Lauderdale for sale by owner websites ranking. FSBO.com also sells an MLS add-on; we didn’t capture its price, so check its site.
A free post is fine if you already have a buyer. If you need buyers you don’t know yet, Zillow’s own FSBO page says about 85% of buyers use an agent, and those agents search the MLS.
Sell smarter
List your home on the MLS from $99
A flat fee instead of a percentage, and $0 to Beycome at closing. You stay in control of your sale.
Sell your home →Buy smarter
Get up to 2% back at closing
On homes listed by other agents, Beycome credits you up to 2% of the price at closing (1% kept, $1,499 minimum; not on FSBO homes or homes listed by Beycome sellers).
Buy a home →Do Florida sellers have to pay the buyer’s agent?
No. Since August 17, 2024, offers to pay a buyer’s agent can’t appear on the MLS. A buyer may ask you to cover their agent in the offer, and you can agree, counter or decline. Beycome doesn’t set, collect or pay any buyer’s agent compensation on your listing; if you agree to pay one, you sign it with that agent on the free template in your dashboard. Percentages above are each company’s published fees. Commissions are not set by law or by NAR rules and are fully negotiable.
What do reviews say about Florida for sale by owner MLS services?
Reviews of for sale by owner MLS services are mixed for every company: each one has happy and unhappy customers. Here is a short, balanced sample of public reviews, quoted as written. Read the full reviews before you choose.
FSBO.com
- From Soldier Mom on Trustpilot (read October 22, 2026): “EXTREMELY BLESSED to have found FSBO COM. I WILL NEVER GO WITH ANOTHER REALTOR AGAIN. They have assisted me EVERY Step of the way and on a Sunday!!!”.
- From Erin on Trustpilot (read October 22, 2026): “I am so disappointed with this company. $500 rip-off. They will have a realtor list your property on your local MLS but cannot put your contact info on the public facing info…”.
Fizber
- From Kris on Trustpilot (read October 22, 2026): “Lynn Chapman has been my agent at Fizber – professional, informed, proactive and a pleasure to work with. This company is legit…”.
- From Aaron on Trustpilot (read October 22, 2026): “I’m not surprised this business isn’t BBB accredited. I should have done my due diligence first…”.
Homecoin
- From Joe on Yelp: “Homecoin has always been quick to respond and answer my questions. I highly recommend using Homecoin for your real estate needs.”.
- From Kathy on Yelp: “Terrible Company! 1. cant reach an agent!…apparently they don’t work on weekends.”.
Houzeo
- From Gordon on Trustpilot (read October 22, 2026): “Nash was exceptional at walking me through everything in detail, making sure everything was done correctly…”.
- From Carrie on Trustpilot (read October 22, 2026): “After a 30 day experience with Houzeo, it was a trial and great error. Buyer beware. Trying to get anything listed or updated takes countless days…”.
Beycome
- From Remington on Google Reviews: “Super impressed with how easy everything was. From listing to managing inquiries, it all felt very straightforward…”.
Frequently asked questions
What are the best for sale by owner websites in Florida?
On our 100-point scorecard of Florida sites that include an MLS listing, Beycome Basic scored 96, Homecoin 80 and List Now Realty 64. The method and every score are above.
What does a for sale by owner MLS service in Florida include?
A licensed broker enters your home on a Florida MLS, which feeds the major home search sites. Plans differ on photos, listing term, showing scheduling, offer help and any fee at closing, so compare those rows, not only the upfront price.
Where can I read reviews of for sale by owner MLS listing companies in Florida?
Trustpilot, Google and Yelp carry reviews for most of them. Read both positive and negative ones, and check the date: pricing and service change. Our sample above quotes both sides for each company.
Which Florida FSBO MLS listing company is cheapest all-in?
On a $375,400 home, Beycome Basic, Brokerless and Florida Flat Fee Homes cost $99 with nothing at closing. Homecoin is $149.
Which MLS will my Florida home go on?
It depends on your area and the service. Beycome lists on Stellar MLS, Miami MLS, Beaches MLS, Florida Gulf Coast MLS and other Florida MLSs. Ask before you pay.
Do Florida FSBO websites charge fees at closing?
Some do. List With Freedom and Unreal Estate charge 0.5%, HomeZu 0.1%, Mink Realty $500 and Flat Fee MLS Realty a $499 coordination fee on their entry plans.
How much is the deed stamp tax when selling in Florida?
70 cents per $100 of the price in most counties, about $2,628 on $375,400. Miami-Dade uses 60 cents plus a surtax on some property types.
Can I list my Florida home on Zillow for free?
Yes, as a FSBO post on Zillow and Trulia. It doesn’t go on the MLS, so buyer’s agents’ MLS searches won’t show it.
Why did you score your own company?
Because Florida sellers compare us with these sites anyway. We used the same rules for everyone, showed the points, and took points off where Beycome is weaker, like help with offers on Basic.
Reviewed by Beycome of Florida LLC, licensed real estate brokerage (FL #CQ1033978).
Competitor prices, fees, photos, terms and coverage come from each company’s own pricing, FAQ and terms pages, read on October 20, 2026. Some show sale prices or change by MLS. Check the company’s site before you buy. The $375,400 figure is Zillow’s Home Value Index for Florida, September 2026.
Beycome prices are as of October 2026. “$0 at closing” means no Beycome fee at closing. Other closing costs, deed taxes, title fees and any buyer’s agent pay you agree to still apply.
* Cancel free means no cancellation fee, not a refund; there’s no refund once the listing is live. Georgia MLS charges a $25 cancellation fee, and listings under contract can’t be canceled.
** Listing term is the maximum the state and MLS allow: 24 months in Florida (12 months in Maryland and Pennsylvania).
ShowingTime scheduling is included where the MLS offers it. On Basic and Enhanced, offer and negotiation help comes from the Artur AI assistant; a person negotiates on Concierge.
Commissions are not set by law or by NAR rules and are fully negotiable. Sellers choose whether to offer any compensation to a buyer’s agent; since August 17, 2024, those offers can’t be shown on the MLS.
Beycome Title: Florida, Texas, Michigan, Ohio, Illinois and Indiana. This is general information, not legal advice; rules vary by county and MLS.
Sources
- Zillow Research, Home Value Index (Florida, September 2026).
- Florida Department of Revenue, Documentary Stamp Tax, read October 22, 2026.
- Stellar MLS, About, read October 22, 2026.
- NAR, What the NAR Settlement Means for Home Buyers and Sellers, read October 22, 2026.
- Zillow, Post a For Sale by Owner Listing, read October 22, 2026.
- Competitor pricing, FAQ and terms pages (Beycome’s dated capture of Brokerless, Homecoin, Houzeo, HomeZu, Florida Flat Fee Homes, Flat Fee MLS Realty, List Now Realty, Premier Flat Fee, Mink Realty, List With Freedom and Unreal Estate), read October 20, 2026.
- Beycome, Florida listing packages, October 2026.
- Beycome Title, Florida settlement fee, October 2026.
Disclosure & Disclaimer
Beycome provides real estate services through affiliated licensed brokerages and has a commercial interest in the services and business models discussed on this blog. Content reflects Beycome’s perspective and may promote our services; it should not be treated as independent or neutral reporting.
Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
Information, opinions, pricing, service descriptions, and comparisons reflect the sources and information available when an article was published or last updated and may change. Although we aim for accuracy, we do not guarantee that all content is complete, current, or applicable to your circumstances. Laws, market conditions, and service availability vary by location. Examples and estimated savings are illustrative, depend on stated assumptions, and do not guarantee individual results.
Verify relevant information directly and consult qualified professionals before making decisions. Beycome services are subject to applicable agreements, eligibility requirements, and state-specific terms.
