Updated October 2026. Prices checked on each company’s own site on October 20, 2026.
A flat fee MLS listing in Jacksonville costs $85 to $400 upfront, based on the 8 plans we compared on October 20, 2026. Beycome lists Jacksonville homes on realMLS (Northeast Florida Multiple Listing Service, Inc.) for $99, with $0 due to Beycome at closing. Watch for a percentage fee at closing: on a typical $284,800 Jacksonville home, 0.5% adds $1,424.00.
Jump to: 💲 Prices · 🏠 realMLS · 📍 Radon notice · ⏱️ Tax proration · ❓ FAQ
Key takeaways
- The typical home value in Jacksonville was $284,800 in September 2026 (Zillow Home Value Index), down 0.4% over the year.
- A 3% listing fee on that value is $8,544.00. A $99 flat fee with $0 at closing leaves $8,445.00 more with you, before any buyer’s agent pay you agree to.
- Duval County’s deed tax is $0.70 per $100, or $1,993.60 on a $284,800 sale.
- Every Florida sales contract needs the state’s radon notice, and Jacksonville property taxes are billed in arrears, so expect a tax credit to the buyer at closing.
Want to list now? Start a $99 flat fee MLS listing for your Jacksonville home. Once the questionnaire is complete, it’s usually live on realMLS within hours and reaches the major home search sites from there.
Which MLS covers Jacksonville, Duval and St. Johns?
Not Stellar. That surprises sellers who read statewide guides. Northeast Florida has its own MLS, run as Northeast Florida Multiple Listing Service, Inc., one of the regional systems in our Florida MLS by owner guide. and branded realMLS. Its office is at 7801 Deercreek Club Rd in Jacksonville.
The local REALTOR group is the Northeast Florida Association of REALTORS, or NEFAR. It calls itself the fourth largest REALTOR association in Florida, with more than 11,000 members. Most of the agents who will bring you a buyer search realMLS every day.
Why it matters for you: a flat fee company has to be able to enter your home in realMLS, not just “a Florida MLS.” Ask which MLS your listing goes into before you pay. Some companies show a price for their default MLS and say prices vary by MLS. Homecoin, for one, notes that “the price varies by MLS.” If you’re new to the idea, our explainer on what a flat fee MLS listing is covers what the broker does and doesn’t do.
How much does a flat fee MLS listing in Jacksonville cost?
Between $85 and $400 upfront for an entry plan, as of October 20, 2026. Add the closing fee and the total on a typical Jacksonville home runs from $99 to $1,513.00.
We compared each company’s entry plan that puts a home on the MLS. Prices come from each company’s own site, read October 20, 2026. Where a site doesn’t say something, the table says “not stated.” Rows run A to Z.
| Company and entry plan | Upfront | At closing | Total on $284,800 | MLS photos | Listing term | MLS | Zillow / Realtor.com / Redfin | Offers and e-sign | Broker help | Changes | Cancellation |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Beycome Basic | $99 | $0 | $99 | Max the MLS allows | Up to 24 months** | realMLS (Northeast Florida MLS) | Zillow, Realtor.com, Redfin | E-sign and online offers; ShowingTime when available | Artur AI (offers and negotiation); human on Concierge | Unlimited, free | No fee*; no refund once listed |
| Brokerless $99 MLS By Owner | $99 | $0 | $99 | 6 | 6 months | Local MLS | Realtor.com; Zillow, Trulia, Homes.com (asterisk not explained) | not stated | None: you negotiate | Free status changes; other edits not priced | not stated |
| Florida Flat Fee Homes Standard | $99 | $0 | $99 | 24 | 6 months | Florida MLS (which one not stated) | not stated | not stated | not stated | not stated | Anytime; refund only before MLS entry, less 15% |
| Homecoin MLS listing | $149 | $0 | $149 | Max | 12 months | Local MLS | Realtor.com, Zillow, Trulia, Redfin | Listing forms e-signed; offer tools not stated | None included; help is $99 to $299 | 10 free | Free |
| Houzeo Bronze | $399 | $0 | $399 | 25 | 6 months | Local MLS | Zillow, Trulia, Realtor, Redfin, 100+ sites | No offer tools on Bronze; e-sign not stated | None on Bronze | 10 changes | Only with no active or accepted offers |
| List Now Realty Flat Fee MLS | $400 | $0 | $400 | Max the MLS allows | 12 months, one free renewal (FAQ) | Local MLS in 38 listed counties | Zillow, Realtor.com, Redfin | E-signed listing agreement; ShowingTime | A licensed broker if you need one | Unlimited | No fee |
| List With Freedom Gold | $89 | 0.5% compliance fee | $1,513.00 | 25 | 6 months | Local MLS | Zillow, Realtor.com, Redfin | Docs online; offer review is a $595 add-on | You negotiate; coordinator is an add-on | Free, unlimited | No fee; no refund once listed |
| Unreal Estate Basic | $85 | 0.5% compliance fee | $1,509.00 | 15 | not stated for Florida | Local MLS | Zillow, Trulia, Realtor.com | not stated | Email Q&A with a broker | 2 | $0 fee |
Totals use the typical $284,800 Jacksonville home value and leave out buyer’s agent pay, title and taxes. Those apply no matter who lists you.
Same $99, different listing
Two plans in the table cost $99 with $0 at closing: Beycome Basic and Brokerless. They aren’t the same product. Beycome Basic carries the maximum photos realMLS allows and runs for the maximum term the state and MLS allow.** The Brokerless $99 plan has 6 photos and a 6-month term. Its $188 plan raises that to more photos and 12 months.
Florida Flat Fee Homes also starts at $99 with $0 at closing, with 24 photos for 6 months. So $99 alone doesn’t decide it. Count the photos and the months you get for the money.
What full service costs in Jacksonville
Some sellers want a pro to price the home and handle offers. That’s a different service level, so here are the top plans compared with each other.
| Full-service plan | Upfront | At closing | Total on $284,800 | Photos | Term | Offer and negotiation help | E-sign | Cancellation |
|---|---|---|---|---|---|---|---|---|
| Beycome Concierge | $1,399 | $0 | $1,399 | 25 professional HD photos | Up to 24 months** | CMA, offer review, and an expert who negotiates with you | Included | No fee*; no refund once listed |
| Houzeo Platinum | $499 | 1.25% ($999 minimum) | $4,059.00 | Max | 12 months | Offer and repair negotiation | not stated | Only with no active or accepted offers |
| List With Freedom Platinum Plus | $395 | 0.25% | $1,107.00 | Max | 12 months | Coordinator included; you negotiate | Docs online | No fee; no refund once listed |
Houzeo’s percentage plans carry a $999 minimum at closing, per its Florida pricing page. On a home near the typical value, the 1.25% is well above that floor.
The radon notice every Jacksonville contract needs
Florida law requires a radon notice on at least one document signed at or before the sales contract. The wording is set by statute, section 404.056(5). It says radon “may present health risks” and points buyers to the county health department.
This isn’t a test requirement. You don’t have to test for radon to sell (our Florida radon guide explains what testing involves). You just have to give the notice. The standard Florida contract forms include it. If you write your own contract, add it word for word; our guide to drafting a FSBO contract in Florida lists the other required clauses.
Property taxes in arrears: the line that surprises sellers
Florida property taxes are due November 1 for the year that’s ending, under section 197.333. So when you sell in, say, June, the year’s bill hasn’t arrived yet. The closing statement usually credits the buyer for the days you owned the home that year.
On a Jacksonville home, that credit can be a few thousand dollars. It isn’t a fee. It’s your share of a bill the buyer will pay later. Paying early in November earns a 4% discount under section 197.162, which is why the Duval bill you remember may be a bit lower than the full amount.
Your homestead exemption ends with the sale. The buyer’s taxes reset to market value the next year. Buyers who look at your current bill sometimes miss that, so it helps to say it up front.
Closing costs a Jacksonville seller can plan for
The deed tax, called documentary stamp tax, is $0.70 per $100 of the price in every Florida county except Miami-Dade. On $284,800, that’s $1,993.60. The Florida Department of Revenue says all parties are liable for it, whoever agrees to pay, so your contract should say who pays.
Who pays which cost is negotiable; our breakdown of who pays closing costs when selling shows the usual split. Title and settlement fees come next. Beycome Title closes in Florida, and its settlement fee is $99 when prepaid on beycome.com. You can use any title company. The choice is part of the deal you make with your buyer.
Duval County had 830 closed single-family sales in September 2026 and 3,139 homes for sale, about a 3.8-month supply, according to Northeast Florida Association of Realtors figures reported by News4JAX (October 2026). That supply gives buyers choices, so your price and photos have to hold up next to the homes around you.
Each company in a few lines
Beycome
Basic is $99 with $0 at closing, max photos and the longest term the rules allow. Every plan includes e-sign, unlimited free updates, ShowingTime when realMLS offers it and our Artur AI assistant. The trade-off is plain: on Basic you run showings and talk to buyers yourself. See the Jacksonville listing page.
Brokerless
A $99 entry price and no closing fee. The entry plan caps photos at 6 and runs 6 months, and you handle negotiations. A good fit for a simple sale where a few photos tell the story.
Sell smarter
List your home on the MLS from $99
A flat fee instead of a percentage, and $0 to Beycome at closing. You stay in control of your sale.
Sell your home →Buy smarter
Get up to 2% back at closing
On homes listed by other agents, Beycome credits you up to 2% of the price at closing (1% kept, $1,499 minimum; not on FSBO homes or homes listed by Beycome sellers).
Buy a home →Homecoin
$149 for a 12-month listing with max photos and 10 free changes, and it says it never charges at closing. Its listed price is for the default MLS, so confirm the price for realMLS.
Houzeo
Bronze is $399 with $0 at closing, 25 photos and 6 months. Silver, Gold and Platinum add 0.5% to 1.25% at closing with a $999 minimum, per Houzeo’s Florida page. Its app and offer tools are real strengths on the higher plans. Cancellation is allowed only with no active or accepted offers.
List Now Realty
A Florida broker at $400 with $0 at closing. Duval, Clay and St. Johns are all on its county list. Max photos, unlimited changes and ShowingTime are included. Its homepage says “listed until it sells,” while its FAQ says 12 months with one free renewal.
List With Freedom
Gold starts at $89, then adds a 0.5% compliance fee when you sell. On the typical home value, that’s $1,513.00 in total. Changes are free and unlimited.
Unreal Estate
Basic is $85 with a 0.5% compliance fee at closing and 15 photos. Its Florida card doesn’t state a term. There’s no cancellation fee.
Florida Flat Fee Homes
Standard is $99 with zero at closing, 24 photos and 6 months. Its MAX plans add max photos and 12 months for $299 or $399.
Jacksonville seller questions
Which MLS do Jacksonville homes go on?
realMLS, the trade name of Northeast Florida Multiple Listing Service, Inc., based in Jacksonville. Make sure your flat fee company can list there.
How much does a flat fee MLS listing cost in Jacksonville?
From $85 to $400 upfront as of October 2026. Some plans add 0.5% at closing. Beycome Basic is $99 with $0 at closing.
How do I get a flat fee MLS listing in Jacksonville?
Pick a flat fee broker that can enter listings in realMLS, pay the upfront fee, and send your home’s details and photos. With Beycome it’s $99 with $0 at closing, and a complete listing is usually live within hours.
How long do Jacksonville homes take to sell?
It depends on price and condition. Duval County had about a 3.8-month supply of homes for sale in September 2026, per Northeast Florida Association of Realtors figures, so buyers have choices. Pick a listing term with room to spare.
Do I need a radon test to sell in Florida?
No. You need to give the radon notice from section 404.056(5) at or before the contract. Testing is the buyer’s choice.
Can I still offer to pay the buyer’s agent?
Yes. Since August 17, 2024, that offer can’t appear on the MLS, but you can agree to it in the contract. See NAR’s summary.
Can I list my Jacksonville home myself without an agent?
Only a licensed broker can enter a listing in realMLS. A flat fee broker does that part and leaves the selling to you. Our guide to listing on the MLS without a realtor walks through the steps.
Where to go next
Compare these numbers with the rest of the state in our Florida flat fee MLS comparison. If you want an expert working with you on pricing and offers, look at Concierge, $1,399. Weighing an MLS listing against by-owner sites? See the Jacksonville for sale by owner websites ranking and our guide to selling a Jacksonville home without a realtor.
Ready? List your Jacksonville home on realMLS for $99, with nothing more due to Beycome at closing.
Reviewed by Beycome of Florida LLC, licensed real estate brokerage (FL #CQ1033978).
Commission figures are examples only. Real estate commissions are not set by law or by NAR rules and are fully negotiable. Sellers choose whether to offer any compensation to a buyer’s agent, and how much; since August 17, 2024, those offers can’t be shown on the MLS.
Prices as of October 2026. Other companies’ prices come from their own sites, read October 20, 2026.
“$0 at closing” means no Beycome fee at closing. Taxes, title, other closing costs and any buyer’s agent pay you agree to still apply.
* No Beycome cancellation fee (Georgia MLS charges $25). No refund once the listing is live. A listing under contract can’t be canceled.
** The maximum term the state and MLS allow: 24 months, or 12 in Maryland and Pennsylvania.
Home values: Zillow Home Value Index, September 2026. The 3% fee is an example; commissions are negotiable.
Beycome Title closes in Florida, Texas, Michigan, Ohio, Illinois and Indiana. General information, not legal or tax advice.
Sources
- realMLS (Northeast Florida Multiple Listing Service, Inc.).
- Northeast Florida Association of REALTORS, about.
- Florida Statutes 404.056, radon notice.
- Florida Statutes 197.333, when taxes are due and 197.162, early payment discount.
- Florida Department of Revenue, documentary stamp tax.
- Zillow Research, Zillow Home Value Index (ZHVI), September 2026.
- Pricing pages read October 20, 2026: Brokerless, Homecoin, Houzeo, List Now Realty, List With Freedom, Unreal Estate, Florida Flat Fee Homes.
- Northeast Florida Association of Realtors, September 2026 market statistics, via News4JAX (October 8, 2026).
Disclosure & Disclaimer
Beycome provides real estate services through affiliated licensed brokerages and has a commercial interest in the services and business models discussed on this blog. Content reflects Beycome’s perspective and may promote our services; it should not be treated as independent or neutral reporting.
Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
Information, opinions, pricing, service descriptions, and comparisons reflect the sources and information available when an article was published or last updated and may change. Although we aim for accuracy, we do not guarantee that all content is complete, current, or applicable to your circumstances. Laws, market conditions, and service availability vary by location. Examples and estimated savings are illustrative, depend on stated assumptions, and do not guarantee individual results.
Verify relevant information directly and consult qualified professionals before making decisions. Beycome services are subject to applicable agreements, eligibility requirements, and state-specific terms.
