Updated October 2026. Flat fee MLS companies serving St. Petersburg, FL, compared on total cost and service. Terms come from each company’s own pages; companies appear A to Z with Beycome last, with no star ratings.
As of October 2026, a flat fee MLS listing for a St. Petersburg, FL home costs $85 to $400 upfront on an entry plan. Once you add any fee at closing, the total on St. Pete’s $351,900 typical home runs from $99 to $2,208.50. Beycome Basic is $99 with $0 at closing on Stellar MLS.
Jump to: 💲 Total cost · 📸 Photos & term · 🏢 Companies · 🏠 Condo sales · 📍 Flood records · ❓ FAQ
St. Petersburg flat fee MLS at a glance
- Zillow put the typical St. Petersburg home at $351,900 in September 2026, up 0.1% in a year.
- A 0.5% fee at closing adds $1,759.50 on that home; a $499 closing coordination fee adds $499.
- Florida’s deed stamp tax is 70 cents per $100 of price, or $2,463.30 on $351,900.
- Selling a downtown condo? The buyer is entitled, at your expense, to the association’s documents, including any milestone inspection summary.
St. Pete is two markets in one city: houses in neighborhoods like Old Northeast or Kenwood, and condo towers downtown. What changes the bill is the fee at closing and the paperwork your building or lot brings.
How much does a flat fee MLS listing cost all-in for a St. Petersburg home?
Here’s the cheapest plan from each company that puts a Pinellas County home on the MLS, with its stated fee at closing worked out on $351,900. Prices are as each company shows them on its own site, read October 20, 2026; List Now Realty’s county list was checked again October 27, 2026.
| Company, entry plan | Upfront | Fee at closing | Total on $351,900 |
|---|---|---|---|
| Brokerless, $99 plan | $99 | None stated | $99 |
| Flat Fee MLS Realty, Silver | $99 (sale price) | $499 coordination fee | $598 |
| Florida Flat Fee Homes, Standard | $99 | “ZERO at closing” | $99 |
| Homecoin | $149 | “Never” | $149 |
| HomeZu, Basic | $399 | 0.1% (its page also says no fee at closing) | $750.90 |
| Houzeo, Bronze | $399 | $0 | $399 |
| Houzeo, Silver | $449 | 0.5%, $999 minimum | $2,208.50 |
| List Now Realty | $400 | None stated | $400 |
| List With Freedom, Gold | $89 | 0.5% compliance fee | $1,848.50 |
| Unreal Estate, Basic | $85 | 0.5% compliance fee | $1,844.50 |
| Beycome, Basic | $99 | $0 | $99 |
Wendy Smith Flat Fee MLS is gone from the list: its site reads “Retired !”. Three plans tie at $99 with nothing at closing, so the next table shows what each includes.
For scale, a 3% listing commission on $351,900 would be $10,557. That number is an example only. Commissions are not set by law or NAR rules and are fully negotiable. You choose whether to offer any buyer-agent compensation, and how much, and since August 17, 2024 such offers can’t be shown on the MLS (NAR settlement FAQs).
What do the entry plans include in photos, term and help?
Same service level, side by side. “Not stated” means the company’s own page didn’t say.
| Entry plan | Photos on the MLS | Listing term | Changes | Offer help |
|---|---|---|---|---|
| Brokerless $99 | 6 | 6 months | Free status changes | None |
| Flat Fee MLS Realty Silver | Up to 15 | 3 months | Not stated | Not stated |
| Florida Flat Fee Homes Standard | Up to 24 | 6 months | Not stated | Not stated |
| Homecoin | Max | 12 months | 10 free | None included |
| HomeZu Basic | 20 | 6 months | Unlimited | None |
| Houzeo Bronze | 25 | 6 months | 10 | None |
| List Now Realty | MLS max | 12 months (FAQ) | Included | Florida broker on request |
| List With Freedom Gold | 25 | 6 months | Unlimited | You negotiate |
| Unreal Estate Basic | 15 | Not stated for Florida | 2 | Email Q&A |
| Beycome Basic $99 | Max the MLS allows | Max the state and MLS allow (24 months in Florida) | Unlimited, free | Artur AI for offers |
At the same $99, Beycome Basic carries as many photos as Stellar MLS allows, for as long as Florida and the MLS allow. Brokerless’s $99 plan carries 6 photos for 6 months, and its $188 plan adds more photos and 12 months. Florida Flat Fee Homes’ $99 plan carries up to 24 photos for 6 months. They’re fair products; they just build different listings.
Every Beycome package includes e-signature, unlimited updates, ShowingTime where the MLS offers it, and Artur AI. There’s no cancellation fee (Georgia MLS charges $25), listings under contract can’t be canceled, and there’s no refund once listed. See the packages on the St. Petersburg flat fee MLS page, or read the pros and cons of flat fee MLS services first.
What if you want someone to negotiate for you?
Top plans compared the same way, on $351,900:
| Top plan | Upfront | At closing | Total | Who negotiates |
|---|---|---|---|---|
| HomeZu Premium | $999 | 0.1% | $1,350.90 | “Assist with negotiations” |
| Houzeo Platinum | $499 | 1.25% | $4,897.75 | Offer and repair negotiation |
| List With Freedom Platinum Plus | $395 | 0.25% | $1,274.75 | You negotiate; coordinator included |
| Beycome Concierge | $999 through Oct 31, 2026 (list $1,399) | $0 | $999 | Experts negotiate; you make every decision |
Concierge pairs Artur AI, 24/7, with a dedicated expert 7 days a week, and you stay in control. Here’s how Concierge full support works.
How do the companies compare for a St. Pete listing?
Short notes from each company’s own pages, with a positive and a negative review where we found both.
Brokerless
Plans at $99, $149 and $188, no closing fee stated. ShowingTime is a $50 add-on.
Flat Fee MLS Realty
A Florida-only brokerage with Silver at $99 on sale. Its FAQ adds $499 at closing “to manually coordinate closing” and says $400 comes out of the buyer’s agent commission. Silver runs 3 months.
From Victoria on Google Reviews
“Awesome service! Quick response time! Saved me tons!”
“I did a six month subscription that lapsed and they never contacted me to renew.”
Florida Flat Fee Homes
Plans from $99 to $399, each “ZERO at closing.” Its affiliated title company is optional.
“It was on the MLS and multiple websites and apps.”
“I felt unheard and undervalued throughout the interaction.”
Homecoin
$149 in Florida for a 12-month listing with max photos and 10 free changes. Its FAQ says it never charges at closing.
“We sold our home directly in two days and saved thousands in commissions.”
“Took two months to get my listing completed.”
HomeZu (Simple Choice Realty)
Florida plans at $399, $699 and $999, each with a 0.1% transaction fee at closing, on the same page that says there’s never a fee at closing. Ask which one applies before you sign.
“Chris listed my house and it sold in 4 days.”
“They’re more than willing to contact you almost immediately unless you’re trying to cancel.”
Sell smarter
List your home on the MLS from $99
A flat fee instead of a percentage, and $0 to Beycome at closing. You stay in control of your sale.
Sell your home →Buy smarter
Get up to 2% back at closing
On homes listed by other agents, Beycome credits you up to 2% of the price at closing (1% kept, $1,499 minimum; not on FSBO homes or homes listed by Beycome sellers).
Buy a home →Houzeo
Bronze is $399 with $0 at closing, and it’s Houzeo’s only true flat fee plan. Silver ($449), Gold ($479) and Platinum ($499) add 0.5%, 1% and 1.25% at closing, with a $999 minimum on Silver and up (Houzeo Florida pricing page, read Oct 20, 2026). Bronze runs 6 months with 25 photos and 10 listing changes; only Platinum gets 12 months. Offer tools and broker help sit in the percentage plans. On a $351,900 St. Pete home, Platinum comes to $4,897.75. In fairness, Bronze’s $399 with nothing at closing is a clear price.
From Misty on Trustpilot (read October 27, 2026)
“Zachary was very helpful! I did not feel rushed.”
From Thomas on Trustpilot (read October 27, 2026)
“Spent half a day on the phone with their rep trying to get their application site to function after I paid their $224 fee.”
List Now Realty
A Florida brokerage whose county list includes Pinellas. One $400 flat fee plan with as many photos as the MLS allows and nothing at closing.
“Selling my home through List Now Realty was an outstanding experience.”
“I called him 5 times, left a voicemail and sent a text message no response.”
List With Freedom
Gold at $89 plus a 0.5% compliance fee; Platinum $195 and Platinum Plus $395 at 0.25%. Listing changes are free and unlimited.
From Alex on Trustpilot (read October 27, 2026)
“Once the property was listed, I received requests for showings on Day 1.”
From Mary on Trustpilot (read October 27, 2026)
“Everything went wrong. They couldn’t find the AVID inspection.”
Unreal Estate
Plans at $85, $189 and $375, each with a 0.5% compliance fee if you close. We found no reviews from sources we’d cite.
Beycome
Basic $99, Enhanced $399 with a pro shoot, and Concierge at $999 through October 31, 2026 (list price $1,399). All three are $0 at closing. Support runs 7 days a week, and Artur AI answers 24/7. Ready? You can list your home now with Beycome.
What are homes worth in St. Petersburg and around Pinellas County?
Zillow Home Value Index, September 2026:
| City | Typical value | 1-year change |
|---|---|---|
| St. Petersburg | $351,900 | +0.1% |
| Gulfport | $348,400 | -1.7% |
| Largo | $335,600 | +1.3% |
| Clearwater | $340,700 | +0.4% |
| Dunedin | $410,900 | +2.3% |
Price from closed sales on your street. Our home value calculator is a quick check. St. Pete listings go on Stellar MLS, the main MLS for the Tampa Bay area, and our Stellar MLS guide for Florida sellers covers its rules.
What paperwork does a St. Pete condo sale need?
Downtown St. Pete has a lot of condo buildings, and Florida condo sales carry their own document list. Under section 718.503(2), Florida Statutes, a buyer who has signed a contract is entitled, at the seller’s expense, to current copies of:
- The declaration of condominium, the articles of incorporation, and the bylaws and rules.
- The association’s annual financial statement and budget.
- The inspector’s summary of the milestone inspection report, if one applies.
- The most recent structural integrity reserve study, or a statement that none has been completed.
Milestone inspections (s. 553.899) generally start at 30 years and repeat every 10; they don’t apply to one- to four-family homes of three or fewer stories. If your association owes a required inspection or reserve study and hasn’t done it, the statute makes the contract voidable by the buyer before closing. Ask your association for the packet before you list.
What flood records should a St. Pete seller pull before listing?
Since 2024, section 689.302 requires Florida home sellers to give a flood disclosure at or before the contract: any flood damage while you owned it, any flood insurance claim, and any flood aid, such as from FEMA.
Buyers will also ask for the flood zone and often an elevation certificate. The city’s Prepare, St. Pete flood map shows your zone, and the city handles elevation certificates.
At closing, Florida’s deed stamp tax is 70 cents per $100, or $2,463.30 on $351,900 (s. 201.02). Beycome Title closes Florida sales for a $99 settlement fee prepaid at checkout, and Texas for $299 per side. It adds Michigan, Ohio, Illinois and Indiana starting November 1, 2026.
Rather skip the MLS and use free sites? Our St. Petersburg FSBO websites ranking covers which sites reach buyers for free. More St. Pete guides: selling your St. Petersburg home by owner, selling in St. Pete without a realtor, listing your St. Petersburg home on the MLS, and the wider Tampa Bay flat fee comparison. See also why flat fee sellers choose MLS reach and how to sell smarter with a flat fee listing.
Buying your next place? The Beycome buyer program is open to every buyer on homes listed by other agents: no upfront fee, Beycome keeps 1% of the price (minimum $1,499) and credits the rest of the buyer-agent commission at closing, with lender approval. The credit can’t apply where no buyer-agent commission is offered, like most FSBO homes, or on homes listed by Beycome sellers.
St. Petersburg flat fee MLS questions
How much does a flat fee MLS listing cost in St. Petersburg, FL?
Entry plans run $85 to $400 upfront as of October 2026. With fees at closing, the total on a $351,900 home runs from $99 to $2,208.50. Beycome Basic is $99 with $0 at closing.
Which MLS do St. Petersburg homes go on?
Stellar MLS, the main MLS across the Tampa Bay area and Central Florida. Beycome lists St. Pete homes there.
What documents does a condo buyer get in St. Petersburg?
Under Florida law, at your expense: the declaration, bylaws and rules, the budget and financial statement, any milestone inspection summary, the reserve study status, and the condo FAQ sheet.
Do I have to disclose past flooding when I sell?
Yes. Florida’s flood disclosure, required since 2024, asks about flood damage during your ownership, flood insurance claims and flood assistance such as FEMA aid.
Do I need a realtor to sell my St. Pete home?
No, it’s not required; it’s your choice. An agent handles pricing, marketing and negotiation for a fee you agree on. With a flat fee MLS plan you handle them yourself for a set price, or pick a plan where experts negotiate with you, always on your side.
Competitor terms from each company’s own pages, read October 20, 2026 (List Now Realty counties October 27); companies named, not linked. Total = upfront plus stated closing fee on $351,900. Trustpilot reviews were re-read October 27, 2026. Commission figures are examples only.
Beycome prices as of October 2026; Concierge list price $1,399, offered at $999 through October 31, 2026. “$0 at closing” means no Beycome fee at closing; stamp taxes, title fees, prorated taxes and any buyer-agent pay you agree to still apply. Cancel free: no cancellation fee (Georgia MLS $25); listings under contract can’t be canceled; no refund once listed. ** Listing term: the maximum the state and MLS allow (24 months; 12 in MD and PA).
Basic and Enhanced get offer help from Artur AI, not a person. Buyer credit: minimum $1,499, lender approval, not on FSBO homes or homes listed by Beycome sellers. Beycome Title: Florida and Texas today; Michigan, Ohio, Illinois and Indiana starting November 1, 2026. General information, not legal or tax advice; rules vary by state and MLS.
Sources
- Zillow Research, Home Value Index, September 2026 (Pinellas County cities).
- Florida Statutes, s. 718.503 (condo resale disclosure), read October 27, 2026.
- Florida Statutes, s. 553.899 (milestone inspections), read October 27, 2026.
- Florida Statutes, s. 689.302 (flood disclosure), read October 27, 2026.
- Florida Statutes, s. 201.02 (documentary stamp tax), read October 27, 2026.
- City of St. Petersburg, flooding and Prepare, St. Pete map, read October 27, 2026.
- NAR, settlement FAQs, read October 27, 2026.
- Competitor pricing pages (Brokerless, Flat Fee MLS Realty, Florida Flat Fee Homes, Homecoin, HomeZu, Houzeo, List Now Realty, List With Freedom, Unreal Estate, Wendy Smith), read October 20, 2026; named, not linked.
- Beycome Title, Florida and Texas closing fees, read October 27, 2026.
- Beycome, listing package features, October 2026.
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Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
Information, opinions, pricing, service descriptions, and comparisons reflect the sources and information available when an article was published or last updated and may change. Although we aim for accuracy, we do not guarantee that all content is complete, current, or applicable to your circumstances. Laws, market conditions, and service availability vary by location. Examples and estimated savings are illustrative, depend on stated assumptions, and do not guarantee individual results.
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