Updated November 2026. Competitor terms were read on each company’s own site on October 20, 2026.
A flat fee MLS listing in Naples costs $89 to $499 upfront with the 8 companies below, on terms read October 20, 2026. Closing fees change the total: on a typical $545,600 Naples home, 0.5% is $2,728.00. Beycome Basic in Florida is $99 with $0 due to Beycome at closing, on Florida Gulf Coast MLS.
List your Naples home with Beycome, from $99 in most states (see your state page at Florida flat fee MLS). Your home goes on the major home search sites and the MLS, and every decision stays yours.
Florida Gulf Coast MLS (FGC MLS) shares listing data with the Naples Area Board of REALTORS (NABOR) MLS. Still deciding? Here’s how to list your Naples house with a realtor or by owner.
Jump to: 💲 Prices · 🤝 Flat fee realtors · 📸 Photos and term · 🏠 Naples MLS · 📍 HOA fees · ❓ FAQ
Key takeaways
- The typical home value in Naples was $545,600 in September 2026 (Zillow Home Value Index), down 1.4% over the year.
- A 3% fee on that value is $16,368.00. Beycome Basic is $99, with $0 at closing.
- Florida caps HOA and condo estoppel fees at $250, plus $100 for rush service, with inflation updates every 5 years.
Florida Gulf Coast MLS, NABOR and Naples listings
Two MLSs matter in Naples. Florida Gulf Coast MLS is based in Fort Myers and run through the Royal Palm Coast REALTOR Association. Fort Myers owners can follow our Fort Myers MLS listing steps. Our Fort Myers selling guide covers what local sellers need for it. In a July 17, 2025 release, it reported 9,500 subscribers. NABOR, the Naples board, runs its own MLS for its members. NABOR has over 7,000 members and is based at 1455 Pine Ridge Road.
The two aren’t the same system, but they’re linked. FGC MLS says it has shared data with NABOR and Bonita Springs-Estero REALTORS since 2011. In 2025 it launched a “fully bilateral data share” with both. Beycome lists Naples homes on FGC MLS (Beycome internal data, October 2026). Through that share, Naples agents can see the listing.
Naples is also a different market from Tampa or Orlando, which use Stellar (see our Tampa flat fee MLS rankings for that side of the state). When a flat fee company quotes a Florida price, ask which MLS your Naples home goes on. Homecoin, for example, says its price varies by MLS. And List Now Realty doesn’t list Collier County among its 38 counties.
Naples flat fee MLS pricing, plan by plan
These are each company’s entry plans that include an MLS listing. Every term comes from the company’s own site on October 20, 2026. Gaps read “not stated.” The list runs A to Z.
| Company and entry plan | Upfront | At closing | Total on $545,600 | MLS photos | Listing term | MLS | Zillow / Realtor.com / Redfin | Offers and e-sign | Broker help | Changes | Cancellation |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Beycome Basic | $99 | $0 | $99 | Max the MLS allows | Up to 24 months** | Florida Gulf Coast MLS | Zillow, Realtor.com, Redfin | E-sign and online offers; ShowingTime when available | Artur AI (offers and negotiation); human on Concierge | Unlimited, free | No fee*; no refund once listed |
| Brokerless $99 MLS By Owner | $99 | $0 | $99 | 6 | 6 months | Local MLS | Realtor.com; Zillow, Trulia, Homes.com (asterisk not explained) | not stated | None: you negotiate | Free status changes; other edits not priced | not stated |
| Flat Fee MLS Realty Silver | $99 | $499 coordination fee | $598 | 15 | 3 months | Florida MLS (which one not stated) | Realtor.com, Zillow, Trulia, Homes.com | not stated by plan | not stated by plan | not stated by plan | No penalty |
| Florida Flat Fee Homes Standard | $99 | $0 | $99 | 24 | 6 months | Florida MLS (which one not stated) | not stated | not stated | not stated | not stated | Anytime; refund only before MLS entry, less 15% |
| HomeZu Basic | $399 | 0.1% (page also says no fee at closing) | $944.60 | 20 | 6 months | Local MLS | Realtor.com, Zillow, Trulia, Redfin, Homes.com | DocuSign | None on Basic | Unlimited edits | Terminate anytime, no fee |
| Houzeo Bronze | $399 | $0 | $399 | 25 | 6 months | Local MLS | Zillow, Trulia, Realtor, Redfin, 100+ sites | No offer tools on Bronze; e-sign not stated | None on Bronze | 10 changes | Only with no active or accepted offers |
| List With Freedom Gold | $89 | 0.5% compliance fee | $2,817.00 | 25 | 6 months | Local MLS | Zillow, Realtor.com, Redfin | Docs online; offer review is a $595 add-on | You negotiate; coordinator is an add-on | Free, unlimited | No fee; no refund once listed |
| Mink Realty Gold | $499 | $500 | Just under $1,000 | Unlimited (you supply) | 6 months | Florida MLS (which one not stated) | not stated | not stated | not stated | not stated | No penalty |
Totals use the typical $545,600 Naples home value. They leave out doc stamps, title and buyer’s agent pay, which you’d face with any company.
What $99 buys: photos and months
Four plans here cost $99 up front. Beycome Basic carries the most photos FGC MLS allows, for the longest term the state and MLS allow.** Brokerless has 6 photos for 6 months, or more photos and 12 months for $188. Florida Flat Fee Homes gives 24 pictures for 6 months. Flat Fee MLS Realty Silver gives 15 photos for 3 months and adds $499 at closing.
Buyers scroll photos long before they book a visit. If your home takes a while to sell, a 3- or 6-month term is short. Count both before you buy.
When you want full service
These top plans include a person on price and offers, or the most help each company sells. Compare them with each other.
| Plan with the most help | Upfront | At closing | On a $545,600 sale | Photos | Term | Who negotiates | Cancel |
|---|---|---|---|---|---|---|---|
| Beycome Concierge | See current price | $0 | See current price | 25 professional HD | Up to 24 months** | A Beycome expert negotiates with you, always on your side, with a CMA | No fee*; no refund once listed |
| Homecoin seller agent (Florida) | $2,999 flat, $149 an hour, or 2.25% | Depends on option | $2,999 flat or $12,276.00 at 2.25% | not stated | not stated | A Homecoin agent | not stated |
| Houzeo Platinum | $499 | 1.25%, minimum just under $1,000 | $7,319.00 | Max | 12 months | Offer and repair negotiation | Only with no active or accepted offers |
| Mink Realty Platinum | $499 | $2,000 | $2,499 | Unlimited | 12 months | “Realtor Assistance” (scope not stated) | No penalty |
Flat fee realtors near me: what Naples sellers can hire
A flat fee realtor in Naples is a licensed broker who charges a set price instead of a percentage. Some only enter your home on the MLS. Others add a person who prices the home with you and works through offers with you. The table above has both kinds.
Two checks before you hire one. First, ask whether the broker belongs to FGC MLS or NABOR; a company that lists you on a Tampa or Miami MLS won’t reach most Naples buyer’s agents. Second, ask what you owe at closing, in dollars, on your expected price. Selling on your own after that? Our guide to selling a Florida home without a realtor covers contracts and disclosures, and the Fort Myers flat fee MLS comparison covers the north end of the same MLS.
HOA and condo fees a Naples seller pays
Is your Naples home in an HOA or a condo? Before closing, your title company asks the association for an estoppel certificate. It shows what you owe in dues and assessments.
Florida limits what associations charge for it. For HOAs, section 720.30851 caps the fee at $250 if you’re current. Rush delivery within 3 business days can add $100. If you’re behind, another $150 is allowed. Condos follow the same caps under section 718.116. The law adjusts these fees for inflation every 5 years, and the state posts the current amounts.
Condo associations that must approve a buyer can charge an approval fee, capped at $150 per applicant under section 718.112. Order the estoppel as soon as you have a contract. The HOA has 10 business days to answer.
Pricing when buyers hold the cards
Zillow’s index puts the typical Naples home value at $545,600 in September 2026, down 1.4% over the year (Zillow Research). With values slipping, buyers have time and use it.
Two things help. First, price close to recent sales, not to last year’s peak. Second, keep the listing live long enough. A short term that runs out before you get an offer means a relist.
Closing costs in Collier County
Doc stamps on the deed are $0.70 per $100. On a $545,600 home, that’s $3,819.20. Florida’s Department of Revenue says all parties are liable for it, so name the payer in the contract.
Beycome Title closes Florida sales, from $99 when the settlement fee is prepaid on beycome.com. You can pick any title company.
Sales in the city are picking up. Redfin counted 220 home sales in Naples in September 2026, up 13.6% from a year earlier, according to its Naples housing market data. That count covers the city of Naples only, not all of Collier County.
Sell smarter
List your home on the MLS from $99
A flat fee instead of a percentage, and $0 to Beycome at closing. You stay in control of your sale.
Sell your home →Buy smarter
Get up to 2% back at closing
On homes listed by other agents, Beycome credits you up to 2% of the price at closing (1% kept, $1,499 minimum; not on FSBO homes or homes listed by Beycome sellers).
Buy a home →The companies at a glance
Beycome
$99 in Florida and $0 at closing, max photos and the longest term allowed. Each plan includes e-sign, unlimited free updates, ShowingTime when available and the Artur AI assistant for offers. On Concierge (see current price), an expert negotiates with you, always on your side. Naples listing page.
Brokerless
$99 and nothing at closing. Six photos and six months, and you negotiate.
Flat Fee MLS Realty
Florida only, from $99 on sale. Its FAQ adds $499 at closing. The Platinum plan has no end date and up to 100 photos.
Florida Flat Fee Homes
$99 to $399, zero at closing. The $299 and $399 plans add max pictures and 12 months.
HomeZu
$399 Basic with 20 photos and 6 months. Its Florida page shows 0.1% at closing in one spot and no closing fee in another.
Houzeo
$399 Bronze with $0 at closing and 25 photos. Its percentage plans carry a minimum of just under $1,000 at closing, per its Florida page. On a typical $545,600 Naples home, 1.25% is $6,820.00.
List With Freedom
$89 plus 0.5% at closing, or $2,817.00 on the typical home value. Changes are free.
Mink Realty
Gold is $499 upfront and $500 at closing, with unlimited photos you provide.
Naples questions
What MLS do Naples homes list on?
Beycome lists them on Florida Gulf Coast MLS, which shares data with NABOR’s Naples MLS. Ask any flat fee company which MLS it uses.
How much does flat fee MLS cost in Naples?
$89 to $499 upfront in October 2026, and some plans add a fee at closing. Beycome Basic is $99 in Florida with $0 at closing.
What is an estoppel certificate fee?
The fee your HOA or condo charges to state what you owe. Florida caps it at $250, plus $100 for rush, adjusted for inflation every 5 years.
How long do Naples homes take to sell?
It depends on price and condition. Values are softening: Zillow’s index shows the typical Naples home value down 1.4% over the year to September 2026, so give your listing a term with room to spare.
Can my Naples home show on Zillow without an agent?
Yes. An MLS listing feeds Zillow, Realtor.com and Redfin. Our guide to selling by owner on Zillow explains how.
Are there flat fee realtors near me in Naples?
Yes. Several flat fee brokers list Naples homes for a set price, and some add a person for offers. Ask which MLS they use (FGC MLS or NABOR) and what you owe at closing.
What should a flat fee MLS service include?
An MLS listing that feeds the major home search sites, enough photos and months to sell, a way to take offers, and a clear cancellation policy. Compare all-in cost, not just the upfront price; our national flat fee MLS comparison uses the same test.
See how the rest of the state compares in our Florida flat fee MLS rundown. Want an expert working through offers with you? Look at Concierge (see current price). Ready to list? Start your Naples listing. We’ve helped 22,000+ sell, saving over $225 million (Beycome internal data, October 2026).
Reviewed by Beycome of Florida LLC, licensed real estate brokerage.
Commission figures are examples only. Real estate commissions are not set by law or by NAR rules and are fully negotiable. Sellers choose whether to offer any compensation to a buyer’s agent, and how much; since August 17, 2024, those offers can’t be shown on the MLS.
Beycome prices are as of November 2, 2026. Competitor terms come from their own websites, read October 20, 2026.
“$0 at closing” means no Beycome fee at closing. Doc stamps, estoppel and title fees, other costs and any buyer’s agent pay still apply.
* Beycome has no cancellation fee (Georgia MLS: $25). There’s no refund once the listing is live. A listing under contract can’t be canceled.
** Longest term the state and MLS allow: 24 months, or 12 in Maryland and Pennsylvania.
Home values: Zillow Home Value Index, September 2026. The 3% fee is an example. Estoppel caps are the statutory base amounts. Beycome Title serves Florida, Texas, Michigan, Ohio, Illinois and Indiana. General information, not legal advice.
Sources
- Florida Gulf Coast MLS press release, July 17, 2025.
- Naples Area Board of REALTORS, about.
- Beycome internal data, October 2026 (MLS coverage).
- Florida Statutes 720.30851, HOA estoppel certificates.
- Florida Statutes 718.116, condo estoppel certificates.
- Florida Statutes 718.112, condo transfer fees.
- Florida Department of Revenue, documentary stamp tax.
- Zillow Research, Zillow Home Value Index (ZHVI), September 2026.
- Read October 20, 2026: Brokerless, Flat Fee MLS Realty, Florida Flat Fee Homes, HomeZu, Houzeo, List With Freedom, Mink Realty, Homecoin, List Now Realty counties.
- Redfin, Naples housing market: 220 homes sold in September 2026, up 13.6% year over year (read October 21, 2026).
Disclosure & Disclaimer
Beycome provides real estate services through affiliated licensed brokerages and has a commercial interest in the services and business models discussed on this blog. Content reflects Beycome’s perspective and may promote our services; it should not be treated as independent or neutral reporting.
Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
Information, opinions, pricing, service descriptions, and comparisons reflect the sources and information available when an article was published or last updated and may change. Although we aim for accuracy, we do not guarantee that all content is complete, current, or applicable to your circumstances. Laws, market conditions, and service availability vary by location. Examples and estimated savings are illustrative, depend on stated assumptions, and do not guarantee individual results.
Verify relevant information directly and consult qualified professionals before making decisions. Beycome services are subject to applicable agreements, eligibility requirements, and state-specific terms.
