Updated October 2026. A side-by-side way to compare for sale by owner MLS listing services by entry plan. Competitor prices and terms come from each company’s own pages, read October 20, 2026; Beycome figures are from its plan page.
The right for sale by owner MLS listing service is the one with the lowest total cost for the listing you actually get: photos, months on the MLS, fees at closing and help with offers. As of October 2026, entry plans run from $85 to $399 upfront, and on a $400,000 sale the all-in cost runs from $99 to $2,449.
Jump to: 💲 Prices · 📸 Photos & term · 🏢 Companies · 🪜 How to choose · ❓ FAQ
Key takeaways
- Three entry plans in our table charge nothing at closing for $99 to $149: Beycome, Brokerless and Homecoin.
- In our table, plans with a closing fee add 0.1% to 0.5% of the price, or $400 to $2,000 on a $400,000 sale.
- Photos and term vary as much as price: from 6 photos and 6 months to the MLS maximum and 12 months or more.
- In NAR’s 2025 Profile, agents listed 85% of homes on the MLS, and only 5% of sales were FSBO.
A flat fee MLS listing is the bridge between selling by owner and the agent-run market. A licensed broker enters your home on the local MLS for a set price, and you handle showings, offers and the contract. Most buyers still shop through agents who search the MLS, so this one step changes who sees your home.
What is a for sale by owner MLS listing service?
It’s a brokerage that lists your home on the MLS for a flat fee instead of a percentage commission. Only licensed brokers can enter listings, so the service puts its broker’s name on the listing and you stay the seller. You set the price, take the calls and decide on offers.
Why the MLS? According to the National Association of Realtors 2025 Profile of Home Buyers and Sellers, agents listed 85% of their homes on MLSs first and foremost. The listing also feeds Zillow, Realtor.com, Redfin and other sites. A by-owner sign and a free website rarely reach that many buyers’ agents.
For the background, see what an MLS listing does for a seller and the pros and cons of a flat fee MLS listing.
What do FSBO MLS listing services cost?
Compare entry plan to entry plan, and add the fee at closing. The total below uses a $400,000 sale as an example. Prices were read on each company’s own site on October 20, 2026; Beycome’s are from its plan page in October 2026.
| Entry plan | Upfront | Fee at closing | Total on $400,000 |
|---|---|---|---|
| Beycome Basic | $99 | $0 | $99 |
| Brokerless | $99 | None stated (“No… Closing Fees”) | $99 |
| Homecoin | $149 | “Never” | $149 |
| Fizber MLS Boost | $270 (sale price; $295 list) | None in most states; 0.1% to 0.5% in some named states | $270 to $295 |
| ISoldMyHouse Get LISTED | $299 | None stated | $299 |
| Houzeo Bronze | $399 | $0 | $399 |
| HomeZu Basic (FL/TX) | $399 | 0.1% | $799 |
| ByOwner.com MLS | $295 | 0.25% | $1,295 |
| Unreal Estate Basic | $85 | 0.5% | $2,085 |
| List With Freedom Gold | $89 | 0.5% | $2,089 |
| Houzeo Silver | $449 | 0.5%, $999 minimum | $2,449 |
Three plans in this table say nothing is due at closing at $99 to $149: Beycome, Brokerless and Homecoin. Beycome is one of those, not the only one. The plans with the lowest sticker price, Unreal Estate at $85 and List With Freedom at $89, end up costing more than $2,000 on this example because of the percentage at closing.
Before you compare these with a traditional listing, know that a 3% listing commission on $400,000 would be $12,000. That’s an example only: commissions are not set by law or NAR rules and are fully negotiable. Sellers choose whether to offer any compensation to a buyer’s agent, and how much, and since August 17, 2024 those offers can’t be shown on the MLS.
How do photos and listing term compare?
Price is half the story. A $99 listing with 6 photos for 6 months isn’t the same product as a $99 listing with the maximum photos the MLS allows for as long as the state and MLS allow. Here’s the same set of entry plans by what you get.
| Entry plan | MLS photos | Listing term | Listing changes |
|---|---|---|---|
| Beycome Basic | Max the MLS allows | Max the state and MLS allow** | Unlimited |
| Brokerless $99 | 6 | 6 months | Free status changes; other edits not priced |
| Homecoin $149 | Max | 12 months | 10 free |
| Fizber MLS Boost | 6 | 6 months | Not stated |
| ISoldMyHouse $299 | 6 to 10 | 6 months | Not stated |
| Houzeo Bronze | 25 | 6 months | 10 |
| HomeZu Basic (FL/TX) | 20 | 6 months | Unlimited |
| ByOwner.com MLS | Up to 50 | 6 months | Not stated |
| Unreal Estate Basic | 15 | Not stated (6 months in TX) | 2 |
| List With Freedom Gold | 25 | 6 months | Unlimited |
Why does term matter? If your home takes longer than six months to sell, a short plan means paying again to renew. Why photos? Buyers scroll past listings with a handful of pictures. Brokerless’s $188 plan adds more photos and a 12-month term, and HomeZu sells photo and term upgrades for $100 each.
What should you know about each company?
Beycome. Basic is $99 with $0 due to Beycome at closing, the maximum photos and term the state and MLS allow, e-signature, unlimited listing updates, ShowingTime where available and the Artur AI assistant for offers. Beycome lists in 17 states and DC, so it doesn’t cover every state. Enhanced ($399) adds pro photos and signs; Concierge, offered at $999 (list price $1,399), adds experts who negotiate with you while you keep control.
Brokerless and Homecoin. Both say they charge nothing at closing. Brokerless’s $99 plan has 6 photos and 6 months, with ShowingTime as a $50 add-on. Homecoin’s $149 plan has maximum photos, 12 months and 10 free changes, and it lists help as a paid option.
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List your home on the MLS for $99
No listing agent, no 3% commission. Beycome handles your MLS listing so you keep more of what your home is worth.
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Get up to 2% back at closing
Buy any home with a Beycome agent and receive a rebate of up to 2% of the purchase price — paid to you at closing.
Buy a home →Houzeo. Houzeo covers more states than most, and Bronze ($399) is a true flat fee with $0 at closing. The trade-offs are on its own pricing page: Bronze has 25 photos, 10 listing changes and a 6-month term. Silver ($449), Gold ($479) and Platinum ($499) add 0.5%, 1% and 1.25% at closing, with a $999 minimum at closing on Silver and up. Only Platinum gets 12 months. Many services, like offer tools and broker help, sit in the higher plans or paid add-ons (Houzeo pricing page, read Oct 20, 2026).
List With Freedom and Unreal Estate. Low upfront prices of $89 and $85, plus a compliance fee of 0.5% at closing on those plans. List With Freedom offers unlimited changes; Unreal Estate’s Basic includes 2.
HomeZu, ByOwner.com, ISoldMyHouse and Fizber. HomeZu’s Florida and Texas page lists 0.1% at closing but also says “there is never a fee at closing,” so ask before you sign. ByOwner.com’s MLS plan is $295 plus 0.25%. ISoldMyHouse and Fizber charge one upfront fee in most states, with fewer photos on their entry plans.
How do you choose the best FSBO MLS listing service for you?
- Confirm the company lists on your local MLS, by name.
- Add the upfront price and any fee at closing on your expected sale price.
- Check photo limits and the term, and the cost to renew.
- Ask how changes are made and whether they cost extra.
- Read the cancellation terms, including what happens if you have an offer.
- Ask who helps with offers: a person, an AI tool, or nobody.
Then price the home well, since that matters more than any plan. Start with our CMA property value calculator. The U.S. Department of Housing and Urban Development (HUD) has buying and selling guides, and the Consumer Financial Protection Bureau explains the Closing Disclosure your buyer’s lender will send. For payoff and equity math, calculators from Bankrate help you see what you’ll net.
Want more options? Our guides to listing on the MLS for free and its alternatives, for sale by owner websites and flat fee listing services in Florida go deeper. Ready to list? Follow how to list on the MLS without a realtor or see the Beycome flat fee MLS plans.
FSBO MLS listing service questions
What is the best for sale by owner MLS listing service?
The one with the lowest total cost for the listing you need. Compare upfront price, fees at closing, photos, term and offer help on your own sale price.
How much does a FSBO MLS listing cost?
Entry plans in our October 2026 table run from $85 to $399 upfront. With closing fees, the total on a $400,000 sale runs from $99 to $2,449.
Can a for sale by owner home be listed on the MLS?
Yes, through a licensed broker that’s an MLS member. You stay the seller and handle showings and offers.
Which FSBO MLS services charge nothing at closing?
In our table: Beycome Basic ($99), Brokerless ($99), Homecoin ($149) and Houzeo Bronze ($399). Others add 0.1% to 0.5%.
Do I still need to pay a buyer’s agent?
Not by law. You choose whether to offer any buyer-agent compensation, and how much. Since August 17, 2024, offers can’t be shown on the MLS.
Is there a FSBO MLS listing service for Florida?
Yes. Beycome, Houzeo, Homecoin and several Florida-only brokerages list there. Check that the company covers your Florida MLS by name.
Competitor prices, photos, terms and fees are from each company’s own website, read October 20, 2026 (docs/competitors capture); where a page didn’t say, we wrote “not stated.” Prices change; check before you buy. Fizber’s $270 is a sale price shown against $295.
Beycome prices as of October 2026. “$0 at closing” means no Beycome fee at closing; closing costs, taxes, title and any buyer’s agent pay you agree to still apply. * Cancel free: no cancellation fee (Georgia MLS charges $25), no refund once listed, and listings under contract can’t be canceled. ** Listing term is the maximum the state and MLS allow (24 months; 12 in Maryland and Pennsylvania). Basic and Enhanced get offer help from Artur AI, not a person. Concierge lists at $1,399 and is offered at $999 for a limited time. Commission figures are examples only. General information, not legal advice; rules vary by state and MLS.
Sources
- Each competitor’s own pricing pages, read Oct 20, 2026: Houzeo pricing page, Brokerless pricing, Homecoin Florida page, List With Freedom pricing, Unreal Estate, HomeZu Florida page, ISoldMyHouse, Fizber packages, ByOwner.com pricing.
- NAR, 2025 Profile of Home Buyers and Sellers, read Oct 23, 2026.
- NAR, what the settlement means for buyers and sellers, read Oct 23, 2026.
- Beycome, listing package features, October 2026.
Disclosure & Disclaimer
Beycome provides real estate services through affiliated licensed brokerages and has a commercial interest in the services and business models discussed on this blog. Content reflects Beycome’s perspective and may promote our services; it should not be treated as independent or neutral reporting.
Articles are provided for general informational and educational purposes only, not as financial, tax, legal, or investment advice or a recommendation for your particular situation. Reading this blog does not create a brokerage, advisory, or other professional relationship.
Information, opinions, pricing, service descriptions, and comparisons reflect the sources and information available when an article was published or last updated and may change. Although we aim for accuracy, we do not guarantee that all content is complete, current, or applicable to your circumstances. Laws, market conditions, and service availability vary by location. Examples and estimated savings are illustrative, depend on stated assumptions, and do not guarantee individual results.
Verify relevant information directly and consult qualified professionals before making decisions. Beycome services are subject to applicable agreements, eligibility requirements, and state-specific terms.
